Sam Falle

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Written by Sam Falle | December 20, 2016

How The Fragrance Shop increased repeat purchases with Yieldify

Here's one simple way that The Fragrance Shop engaged their website customers, increasing repeat purchases by 8%

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Topics: onsite remarketing, overlays, The Fragrance Shop, post-conversion

Written by Sam Falle | December 12, 2016

How Virgin Trains kept customers onboard to increase conversions

Find out how Virgin Trains uses Yieldify technology to increase bookings by over 8% and grow brand loyalty from targeted website visitors


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Topics: exit-intent, onsite remarketing, overlays, Virgin Trains

Written by Sam Falle | April 21, 2015

3 Top Tips for Optimising Your Online Customer Experience

Yieldify Content Marketer Sam Falle shares 3 top tips for how brands can optimise their online customer experience.


It seems so obvious. The customer comes first.


But too often it’s the customers themselves who get left out in the cold.


An irrelevant experience with your brand online is all it takes to alienate a potential customer.


Most marketers (89%) predict customer experience to be the primary basis for competitive differentiation by 2017.[1] So what can you do to save customers from the jaws of your rivals and cement yourself as their go-to online store?


1. Take mobile seriously

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Topics: Mobile, Basket Abandonment, Omnichannel, personalization, cross-device, mcommerce, Yieldify, Marketing, customer experience

Written by Sam Falle | January 12, 2015

Wearable Tech: What it means for eCommerce in 2015

Our key takeaways from the Consumer Electronics Show reveal why brands need to be thinking about the role wearable tech will play in their businesses.

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Topics: Advertising, E-commerce, Personalisation, Omnichannel, Internet Of Things, Wearables, big data, personalization, customer experience

Written by Sam Falle | December 2, 2014

A Very American Import: The First Takeaways from Cyber Weekend

At Yieldify, we are keenly aware of the challenges our eRetail clients faced over the Cyber weekend.

The spike in traffic through eRetail channels - which crashed many major eCommerce platforms - has been well documented in the press. As customers rushed through retailers’ doors, websites buckled under the pressure from onsite visitors, online imitating offline.

But don’t get distracted by the in-store brawls. Downed websites and fights over flatscreen TVs aside, a lot of revenue has been driven this sales period.

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Topics: E-commerce, Black Friday, Cyber Weekend