Yieldify launches new customer platform and hires new CTO and Head of Engineering from Google

Posted by Yieldify on Nov 3, 2015 9:58:34 AM

Yieldify launches a faster and more intuitive customer platform and announces two key hires with CTO Richard Sharp and Head of Engineering Andrew Sadler joining from Google.


  • New platform to serve as stepping stone for marketers to build self service personalization campaigns in minutes

  • Former Google Senior Product Manager, Richard Sharp joins as CTO and former Google Senior Software Engineer Andrew Sadler joins as Head of Development

  • Sharp to drive and execute the strategic product vision for real time personalization and vertical product integration

London, November 3rd 2015 -  Yieldify, the predictive marketing startup that enables brands to boost on-site revenue by increasing conversion rates, today announced the launch of a faster and more intuitive platform for customers. Yieldify also announced that former Google Senior Product Manager Richard Sharp is joining the company as Chief Technical Officer (CTO), to drive and execute the company’s strategic product vision, and Andrew Sadler is joining as Yieldify’s Head of Engineering.

The new platform constitutes a significant step towards a self service interface that allows marketers to build campaigns in minutes. The new features, consisting of the Campaign Builder, Overlay Builder & Bayesian A/B testing, provide a simpler way for marketers to execute a full suite of personalization campaigns using a single platform.



“A lot of marketers have now begun to realise the true value of personalization as part of the wider customer journey” says Richard Sharp, Yieldify’s newly appointed CTO. “Our new platform provides marketers with a simple and scalable way of building personalization campaigns that adapts to their customers digital behaviour in real time across channels. The vision is to build a vertically integrated solution for customers, which is easy to integrate and offers marketers a suite of executional products and measurable ROI.”

This platform lays the foundation for a self service offering that Yieldify will be launching early next year. The new interface will work alongside Yieldify’s current fully managed service solution and will provide marketers the flexibility and first hand access to drive campaigns in line with their plans.

“Yieldify is committed to providing a simple and intuitive self-service offering that places full control in the hands of the marketer” said Jay Radia, co-founder and CEO of Yieldify. “Richard brings a wealth of product knowledge in the areas of consumer internet and online retail. His expertise is a great asset to the team both in terms vision and execution. With the new platform we’re one step closer to the company’s mission of offering our customers a fully personalised single customer journey with low time to value, a simple integration, and proven results.”

One of the very first players in predictive marketing and analytics, Yieldify has built its core architecture around personalization from day one, providing marketers with radical new ways to action data. Launched just over two years ago in London by entrepreneurial brothers, Jay and Meelan Radia, the company’s annual revenues grew by 480% year on year from April 2014. Yieldify has expanded to over 140 employees worldwide, closed $11.5 Million in Series A financing in June 2015 led by Google Ventures and SoftBank Capital, and recently launched an engineering office in Porto, Portugal.

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About Yieldify

Yieldify believes that marketers want to convert visitors, easily. Built for speed and agility, Yieldify’s predictive marketing technology and fully managed service work together to help marketers convert their most valuable shoppers. The unique technology reacts to customers’ on-site behavior triggering a personalized campaign to reduce abandonment and increase conversions. The campaigns are generated to match a customer’s specific behaviour, not just their assigned segmentation.

Yieldify is used by over 1,000 brands worldwide to increase conversions without the complexity. Founded by brothers Jay and Meelan Radia in June 2013, Yieldify drives incremental revenue for some of the world’s most innovative brands including Marks and Spencer, French Connection, Steiner Sports and Monarch. Yieldify is headquartered in London, UK with offices in New York, Berlin, Sydney and Porto.

To find out more about Yieldify's technology and learn what we can do for your website, please contact [email protected]

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The new platform features are:

  • Campaign Builder

Campaign creation, streamlined. Campaign Builder enables marketers to create strategic on-site remarketing, fast. Segment visitors with precision and define user engagement criteria to best influence on-site conversions. Go from campaign set up to launch with ease and at speed.

  • Overlay Builder

For Overlay Builder, we rethought the process for conceiving overlays to save on marketers’ time and resource and deliver high performing creatives. We did this by making it extremely simple for marketers to effectively combine imagery, copy and call to actions together to inspire conversions.

  • Bayesian A/B testing

Innovative A/B testing methodology. Powers marketers’ decision making with Bayesian statistics. Answer the question ‘What is the probability of A beating B?’ with scientific accuracy.


Topics: Personalisation, personalization, Yieldify, Marketing, Google, Predictive Marketing, CTO, Engineering, Startup