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Written by Hannah Stewart | January 17, 2017

How Holiday Extras generated £1 million in additional revenue


Holiday Extras is the digital fulfilment business for Merlin Entertainments Group, managing partnerships for theme parks such as Alton Towers, Legoland Windsor and Thorpe Park. To discover how the team there has worked with Yieldify to generate over £1 million in additional revenue, we sat down with Sam Conroy, Affiliate Partnerships Executive. 

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Topics: Travel, Marketing, increase conversions, conversion optimisation, onsite remarketing, overlays

Written by Hannah Stewart | January 6, 2017

Six tried-and-tested tactics for conversion optimisation this Valentine’s Day


Christmas might only just have passed, but if you’re anything like us you’ll be flying straight into 2017 with an eye to your big milestones. Of course, one of the first in the calendar for many marketers will be Valentine’s Day - time to turn red-and-pink in the name of making the most of one of the biggest online shopping seasons.

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Topics: eCommerce, Marketing, Valentine's Day, increase conversions, CRO, conversion optimisation, onsite remarketing, overlays

Written by Peter Boyle | December 22, 2016

4 Marketing Hacks to Battle High Bounce Rates and Low Engagement


New year, age-old problems. Battling bounce rates is the perennial fight that troubles any marketer; to get 2017 off to a great start, we lift the lid on four lesser-discussed hacks that could hold the secret to lower bounce rates and higher engagement on your website.

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Topics: eCommerce, Marketing, increase conversions, exit-intent, CRO, bounce rates, conversion optimisation, onsite remarketing, overlays

Written by Hannah Stewart | December 9, 2016

How to increase conversions at the last minute this Christmas


Christmas comes but once a year and it’s now just two weeks away; if you’re in the retail game, you’ll no doubt be watching the numbers carefully having invested plenty of blood, sweat and tears into the all-important Q4.

 

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Topics: Conversions, increase conversions, conversion optimisation, Christmas shopping

Written by Andrei Spataru | November 26, 2015

58 Simple A/B Tests to Tryout on Your eCommerce Site & Landing Pages


Are you looking for A/B testing inspiration? Here our Digital Marketing Manager, Andrei Spataru, goes over a few simple A/B test ideas for your eCommerce website and landing pages.

 


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Topics: eCommerce, Marketing, conversion optimisation, on site optimization, A/B Testing, Landing Pages, Digital Marketing, A/B Test