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Written by Hannah Stewart | January 6, 2017

Six tried-and-tested tactics for conversion optimisation this Valentine’s Day

Christmas might only just have passed, but if you’re anything like us you’ll be flying straight into 2017 with an eye to your big milestones. Of course, one of the first in the calendar for many marketers will be Valentine’s Day - time to turn red-and-pink in the name of making the most of one of the biggest online shopping seasons.

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Topics: eCommerce, Marketing, Valentine's Day, increase conversions, CRO, conversion optimisation, onsite remarketing, overlays

Written by Peter Boyle | December 22, 2016

4 Marketing Hacks to Battle High Bounce Rates and Low Engagement

New year, age-old problems. Battling bounce rates is the perennial fight that troubles any marketer; to get 2017 off to a great start, we lift the lid on four lesser-discussed hacks that could hold the secret to lower bounce rates and higher engagement on your website.

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Topics: eCommerce, Marketing, increase conversions, exit-intent, CRO, bounce rates, conversion optimisation, onsite remarketing, overlays

Written by Peter Boyle | March 10, 2016

4 Common Costly Conversion Rate Optimisation Mistakes

We’ve highlighted some lesser-known but highly damaging conversion rate optimisation mistakes which could be costing your eCommerce site customers and cash.

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Topics: increase conversions, CRO, Conversion Rate Optimisation, User Behaviour, CRO mistakes

Written by Peter Boyle | November 5, 2015

The Foolproof Method for Creating Content That Converts

Don’t let your content be drowned out by the competition. Here’s the simple method to creating compelling content that engages and converts your customers.

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Topics: eCommerce, Content Marketing, Marketing, Conversions, increase conversions, CRO, content

Written by Peter Boyle | October 6, 2015

4 Reasons Your Mobile Customers Aren’t Converting

As mobile use continues to rise, we pinpoint the main sticking points and false beliefs preventing marketers from achieving M-Commerce success. 


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Topics: Mobile, mobile marketing, eCommerce, cross-device, Marketing, customer experience, Conversions, mobile optimisation, increase conversions, Mobile devices, CRO