Yieldify Account Director Ky Ismet shares his advice for travel brands ahead of the new year.
Conversion optimisation specialist Peter Boyle delves into your customers' minds to give you 5 psychological hacks to increase conversions on your website.
Jonny Blackmore is Design Lead at Yieldify. An expert in experience design, Jonny explains why and how brands should leverage visualization to get the most out of their data. Original visuals provided by the Yieldify data science team.
Data visualization is changing how brands can optimize their eCommerce channels in 2015. Every day, new streams of infographics populate the blogs we read, visualizing everything from spend trends to device usage to purchase geolocations.
But data visualization isn’t just a novel way to broadcast a data set. As Dr Johanna Kieniewicz, Head of Outreach and Engagement at the Institute of Physics points out, data visualization is a tool of discovery as well as communication.
Our key takeaways from the Consumer Electronics Show reveal why brands need to be thinking about the role wearable tech will play in their businesses.
Yieldify CEO Jay Radia, fresh from his return from NYC, discusses customer spending trends from recent weeks to give insights into the ways eCommerce will need to move in 2015 to keep up with changing consumer behaviour.