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Written by Ky Ismet | December 13, 2016

Travel: Our Top 5 Tips for Onsite Optimisation


Yieldify Account Director Ky Ismet shares his advice for travel brands ahead of the new year.

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Topics: E-commerce, Personalisation, Travel

Written by Peter Boyle | August 13, 2015

5 Psychological Hacks to Increase Your Website's Conversion Rates


Conversion optimisation specialist Peter Boyle delves into your customers' minds to give you 5 psychological hacks to increase conversions on your website. 

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Topics: E-commerce, Consumer Behaviour, Brand Loyalty, data analytics, User Journey, customer experience, Conversions, psychology, websites, increase conversions

Written by Jonny Blackmore | February 20, 2015

When Data Is Not Enough: Why You Need To Learn the Art of Visualization


Jonny Blackmore is Design Lead at Yieldify. An expert in experience design, Jonny explains why and how brands should leverage visualization to get the most out of their data. Original visuals provided by the Yieldify data science team.

 

Data visualization is changing how brands can optimize their eCommerce channels in 2015. Every day, new streams of infographics populate the blogs we read, visualizing everything from spend trends to device usage to purchase geolocations.

 

But data visualization isn’t just a novel way to broadcast a data set. As Dr Johanna Kieniewicz, Head of Outreach and Engagement at the Institute of Physics points out, data visualization is a tool of discovery as well as communication.[1]

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Topics: E-commerce, Basket Abandonment, Consumer Behaviour, eCommerce, visualization, data analytics, big data, personalization, Yieldify, Marketing

Written by Sam Falle | January 12, 2015

Wearable Tech: What it means for eCommerce in 2015


Our key takeaways from the Consumer Electronics Show reveal why brands need to be thinking about the role wearable tech will play in their businesses.

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Topics: Advertising, E-commerce, Personalisation, Omnichannel, Internet Of Things, Wearables, big data, personalization, customer experience

Written by Jay Radia | December 8, 2014

Just Another Manic Monday? How Consumer Spending Is Changing This Holiday Season


Yieldify CEO Jay Radia, fresh from his return from NYC, discusses customer spending trends from recent weeks to give insights into the ways eCommerce will need to move in 2015 to keep up with changing consumer behaviour.

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Topics: Mobile, E-commerce, Consumer Behaviour, Cyber Monday, Black Friday, Cyber Weekend