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Written by Hannah Stewart | January 6, 2017

Six tried-and-tested tactics for conversion optimisation this Valentine’s Day


Christmas might only just have passed, but if you’re anything like us you’ll be flying straight into 2017 with an eye to your big milestones. Of course, one of the first in the calendar for many marketers will be Valentine’s Day - time to turn red-and-pink in the name of making the most of one of the biggest online shopping seasons.

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Topics: eCommerce, Marketing, Valentine's Day, increase conversions, CRO, conversion optimisation, onsite remarketing, overlays

Written by Peter Boyle | December 22, 2016

4 Marketing Hacks to Battle High Bounce Rates and Low Engagement


New year, age-old problems. Battling bounce rates is the perennial fight that troubles any marketer; to get 2017 off to a great start, we lift the lid on four lesser-discussed hacks that could hold the secret to lower bounce rates and higher engagement on your website.

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Topics: eCommerce, Marketing, increase conversions, exit-intent, CRO, bounce rates, conversion optimisation, onsite remarketing, overlays

Written by Sam Bennett | March 3, 2016

How Exit-Intent Technology Can Increase Conversions on Your eCommerce Site


We've taken a look at how exit-intent technology can increase conversions on your eCommerce site and also considered the technology's relationship with cart abandonment emails.

 

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Topics: eCommerce, increase conversions, cart abandonment, exit-intent, exit-intent technology, cart abandonment emails

Written by Ollie Jones | February 25, 2016

How Domino’s Achieved a 99:1 ROI with Exit-Intent Overlays


Yieldify’s VP of Partnerships & Sales EMEA, Ollie Jones, reveals how Domino’s achieved a 99:1 ROI by making every interaction count with exit-intent technology.

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Topics: eCommerce, customer experience, increase conversions, exit-intent

Written by Nick Wijnberg | February 11, 2016

The Proven Value of Aligning Your Marketing Campaigns


Our client analyst Nick Wijnberg takes a look at how aligning marketing campaigns across customer touch points leads to improved performance for eCommerce sites.

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Topics: eCommerce, Marketing, increase conversions, alignment