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Written by Hannah Stewart | January 17, 2017

How Holiday Extras generated £1 million in additional revenue


Holiday Extras is the digital fulfilment business for Merlin Entertainments Group, managing partnerships for theme parks such as Alton Towers, Legoland Windsor and Thorpe Park. To discover how the team there has worked with Yieldify to generate over £1 million in additional revenue, we sat down with Sam Conroy, Affiliate Partnerships Executive. 

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Topics: Travel, Marketing, increase conversions, conversion optimisation, onsite remarketing, overlays

Written by Hannah Stewart | January 6, 2017

Six tried-and-tested tactics for conversion optimisation this Valentine’s Day


Christmas might only just have passed, but if you’re anything like us you’ll be flying straight into 2017 with an eye to your big milestones. Of course, one of the first in the calendar for many marketers will be Valentine’s Day - time to turn red-and-pink in the name of making the most of one of the biggest online shopping seasons.

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Topics: eCommerce, Marketing, Valentine's Day, increase conversions, CRO, conversion optimisation, onsite remarketing, overlays

Written by Peter Boyle | December 22, 2016

4 Marketing Hacks to Battle High Bounce Rates and Low Engagement


New year, age-old problems. Battling bounce rates is the perennial fight that troubles any marketer; to get 2017 off to a great start, we lift the lid on four lesser-discussed hacks that could hold the secret to lower bounce rates and higher engagement on your website.

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Topics: eCommerce, Marketing, increase conversions, exit-intent, CRO, bounce rates, conversion optimisation, onsite remarketing, overlays

Written by Nick Wijnberg | February 11, 2016

The Proven Value of Aligning Your Marketing Campaigns


Our client analyst Nick Wijnberg takes a look at how aligning marketing campaigns across customer touch points leads to improved performance for eCommerce sites.

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Topics: eCommerce, Marketing, increase conversions, alignment

Written by Emma Knox | January 19, 2016

4 Technology Brands Breaking the B2B Mould


Our Marketing Manager Emma Knox takes a look at four B2B tech companies blazing a trail to growth-hacker success using B2C marketing techniques, with a twist of their own.  

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Topics: Content Marketing, Marketing, Tech, B2C Marketing, Inbound Marketing, B2B Marketing