Yieldify Account Director Ky Ismet shares his advice for travel brands ahead of the new year.
A few examples of when personalisation oversteps the boundaries, making customers uncomfortable in the process - plus 3 actionable steps to personalising pleasingly.
We take a look at how you can use personalisation in eCommerce during the latter stages of a customer’s journey to reduce site abandonment and increase conversions.
Carin Cowell, a member of Yieldify’s Client Success team, considers the latest trends in online travel and outlines key strategies to help travel brands flourish online in 2016 and beyond.
Yieldify’s CTO, Richard Sharp, considers 3 key trends that will shape customer experience over the next few years and, in doing so, the future of eCommerce.
Topics: Personalisation, Omnichannel, eCommerce, personalization, Customer LifeTime Value, customer experience, eCommerce growth, machine learning, physical and online convergence, artificial intelligence