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Written by Ky Ismet | December 13, 2016

Travel: Our Top 5 Tips for Onsite Optimisation


Yieldify Account Director Ky Ismet shares his advice for travel brands ahead of the new year.

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Topics: E-commerce, Personalisation, Travel

Written by Sam Bennett | July 15, 2016

When Personalisation Gets Creepy (plus 3 Ways to Personalise Properly)


A few examples of when personalisation oversteps the boundaries, making customers uncomfortable in the process - plus 3 actionable steps to personalising pleasingly.


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Topics: Personalisation, customer experience

Written by Peter Boyle | February 10, 2016

How to Slash Site Abandonment with Personalisation


We take a look at how you can use personalisation in eCommerce during the latter stages of a customer’s journey to reduce site abandonment and increase conversions.

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Topics: Consumer Behaviour, Personalisation, eCommerce, increase conversions, Mobile devices, overlays

Written by Carin Cowell | February 3, 2016

The Future of Online Travel


Carin Cowell, a member of Yieldify’s Client Success team, considers the latest trends in online travel and outlines key strategies to help travel brands flourish online in 2016 and beyond.

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Topics: Mobile, Personalisation, Travel, eCommerce, customer experience, Online Travel

Written by Richard Sharp | January 27, 2016

The Bright Future of eCommerce


Yieldify’s CTO, Richard Sharp, considers 3 key trends that will shape customer experience over the next few years and, in doing so, the future of eCommerce.

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Topics: Personalisation, Omnichannel, eCommerce, personalization, Customer LifeTime Value, customer experience, eCommerce growth, machine learning, physical and online convergence, artificial intelligence