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Written by Hannah Stewart | January 17, 2017

How Holiday Extras generated £1 million in additional revenue


Holiday Extras is the digital fulfilment business for Merlin Entertainments Group, managing partnerships for theme parks such as Alton Towers, Legoland Windsor and Thorpe Park. To discover how the team there has worked with Yieldify to generate over £1 million in additional revenue, we sat down with Sam Conroy, Affiliate Partnerships Executive. 

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Topics: Travel, Marketing, increase conversions, conversion optimisation, onsite remarketing, overlays

Written by Ky Ismet | December 13, 2016

Travel: Our Top 5 Tips for Onsite Optimisation


Yieldify Account Director Ky Ismet shares his advice for travel brands ahead of the new year.

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Topics: E-commerce, Personalisation, Travel

Written by Sam Bennett | May 31, 2016

How to Increase Conversions on Underperforming Bookings in Online Travel


Online travel sites will always have some underperforming bookings - here are a few simple steps on how to remedy this problem and increase your conversions.

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Topics: Travel, Online Travel, Increase conversions on underperforming bookings

Written by Peter Boyle | April 7, 2016

Why Travel Sites Must Embrace Mobile and Cross-Device to Satisfy Customers


As travel site users’ behaviour continues to evolve, we take a look at why travel - more so than any other industry - has to embrace mobile and cross-device optimisation.

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Topics: Mobile, Travel, cross-device, mobile optimisation, Online Travel, Travel Optimisation

Written by Carin Cowell | February 3, 2016

The Future of Online Travel


Carin Cowell, a member of Yieldify’s Client Success team, considers the latest trends in online travel and outlines key strategies to help travel brands flourish online in 2016 and beyond.

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Topics: Mobile, Personalisation, Travel, eCommerce, customer experience, Online Travel