Holiday Extras is the digital fulfilment business for Merlin Entertainments Group, managing partnerships for theme parks such as Alton Towers, Legoland Windsor and Thorpe Park. To discover how the team there has worked with Yieldify to generate over £1 million in additional revenue, we sat down with Sam Conroy, Affiliate Partnerships Executive.
Online travel sites will always have some underperforming bookings - here are a few simple steps on how to remedy this problem and increase your conversions.
As travel site users’ behaviour continues to evolve, we take a look at why travel - more so than any other industry - has to embrace mobile and cross-device optimisation.
Carin Cowell, a member of Yieldify’s Client Success team, considers the latest trends in online travel and outlines key strategies to help travel brands flourish online in 2016 and beyond.