Request a Demo

Written by Sam Falle | December 12, 2016

How Virgin Trains kept customers onboard to increase conversions


Find out how Virgin Trains uses Yieldify technology to increase bookings by over 8% and grow brand loyalty from targeted website visitors

 Blog DECEMBER-31.jpg

 

High commuter expectations, hard fought competition, comparison sites - while this is fantastic for customers hunting for the best deal on tickets, it poses a lot of new challenges to travel marketers.

You’ve invested in PPC, banner ads, search, social, billboards, tv spots, you name it - every possible strategy to get visitors onto your website. And yet, after all that hard work, there’s still no guarantee that they’ll stay there and place their booking. 

 

Winning brands keep their website visitors on track to complete their booking

 

And you don’t even need to give away any margin. It’s all down to when and how you engage your visitors to reassure and reinforce trust.

Take Virgin Trains: working with Yieldify, the leading train operator has optimised their conversion rate with website overlays, driving 8.4% conversion rate uplift from targeted visitors.

 

How do you keep a visitor onboard?

 

Virgin Trains uses Yieldify’s onsite remarketing with a focus on exit intent technology to target abandoning website visitors at different stages of the booking funnel - from researching train times right through to payment.

By highlighting key USPs - such as no hidden fees and the Virgin Trains price promise for online bookings - they keep visitors onboard right the way through to booking.

 

Reassurance at the critical moment

 

Let’s take a look at the booking page overlay campaign:

Virgin Trains targets visitors who showed exit intent on the payment page. By serving USP messaging to visitors that are wavering at this point, it helps increase conversions from these visitors by 16.6%.

 

Here’s the campaign in action:

undefined

 

Want to learn more about how Virgin Trains solved their booking abandonment challenges? Check out the full case study:

 

Download case study